Basic Functions & Scope
The primary function of this position is to conceptualize and design art, including but not limited to print ads, direct mail, e-marketing, web banners, and websites for a set group of clients. Graphic Designers will work closely with the Account Coordinator Department and Design Team Manager to complete approaching deadlines. The ideal candidate will be proficient in Adobe Creative Suite and have experience developing logos from concept to creation.
This is a hybrid position based in the Raleigh office.
Position Responsibilities
Design Theory
Express desired moods and themes through accurate usage of color theory
Integrate proper typography for smooth and easy-to-understand graphic display
Develop strategic layouts that incorporate all necessary information
Perform simplistic to complex photo manipulation using required software platforms
Create necessary illustrations for advertisements
Proofing
Review the copy, correcting any grammatical and/or spelling errors
Troubleshoot and resolve output errors that occur once a file has been converted, such as faulty layouts, unexpected font alterations, etc.
Address any mistakes in how the offer is written (ex. Save up to $35,000 off MSRP)
Ensure that the image accurately represents the given text (ex. A Civic Deal displays a Civic car, not a Corolla)
Technical
Follow provided graphic specifications, using an understanding of various advertising mediums to achieve the best viewing results
Export file using proper file type and file size, as well as other project-based parameters
Develop increasing competency, both in implementation and editing, various software platforms, such as Adobe Creative Suite, HTML, CSS, etc.
Communication
Recognize and request any missing information from jobs provided by Account Coordinators
Collaborate with other members of the Design Team throughout each step of the creative process
Effectively communicate technical information to non-technical audiences
Willingness to ask for assistance from other team members when needed
Project File Organization
Develop documents that are free of superfluous items such as unnecessary layers, pasteboard clutter, unused eblast images, etc.
Review all InDesign files, checking for up-to-date server-based links
Ensure that all national logos and vehicle images are saved to corresponding server folders
Maintain organized FTP folders
Follow file naming conventions
Time Management
Create and complete projects within the given deadlines
Assist other designers with the workload to maintain a quick project turnaround
Effectively prioritize multiple projects on a daily basis
Basic Qualifications
Bachelor’s degree in a related field or equal years of experience to demonstrate the necessary competencies required for the position
Strong competence in Adobe Photoshop and Illustrator
Ability and willingness to learn new software platforms
Basic understanding of HTML a plus, but not required
Ability to communicate technical information to non-technical audiences
Strong written and verbal communication skills
Good organizational skills along with excellent time management
Proficient with Microsoft Office and Microsoft Outlook
Strong proofreading and editing skills
Demonstrated ability to problem solve and think critically
Must be able to learn multiple software platforms such as AdWorks, Slack, Kin HR, Google Drive, and others
Dedicated team player
Working Conditions
Graphic Designers are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more that 25lbs.
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