Lamark Media (“Lamark”) is an innovative digital marketing firm driven by a commitment to delivering exceptional results for our clients. Our approach is grounded in creating custom omni-channel strategies that maximize performance and drive measurable success.
At Lamark, our mission is to generate unparalleled value for our clients through strategic digital marketing initiatives. We strive to exceed expectations and foster success through collaborative partnerships.
We are seeking a dynamic Paid Search e-commerce specialist to spearhead the creation, optimization, and management of e-commerce-focused paid media campaigns. The ideal candidate will have a strong background in Amazon Advertising and be well-versed in Google Ads and Microsoft Advertising. As a member of our team, you will play a pivotal role in driving impactful digital marketing campaigns that drive results.
Responsibilities:
- Strategically manage and optimize Amazon Advertising, Amazon DSP, Walmart and Target paid media campaigns
- Develop and execute strategic paid search campaigns across Google, Bing and related search platforms.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for ongoing optimization.
- Report on campaign performance and status updates to external and internal teams.
- Collaborate with cross-functional teams to align paid search efforts with overall marketing objectives and initiatives.
Required Skills/Experience:
2+ years of hands-on experience in e-commerce paid search (retail PPC/SEM), preferably in an agency setting.
- Proficiency in leveraging advanced Amazon Advertising tactics and strategies, including Sponsored Products, Sponsored Brands/Videos, and Sponsored Displays.
- Proficiency in leveraging advanced Google and Bing tactics and strategies, including Performance Max, Demand Gen, Audience Signals/Custom Segments, and Smart Bidding.
- Proficiency with Shopping campaigns (Standard, Smart, PMAX) and feed management.
- Proven abilities with managing 6-figure monthly budgets.
- Expertise in YouTube strategies for reach, engagement, and conversion.
- Strong familiarity with Amazon platforms, including Amazon Advertising, Amazon DSP, Amazon Marketing Cloud, and Seller/Vendor Central.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Ability to pull data from platforms and generate ad hoc reporting.
- Comfortable presenting to clients and internal teams as needed.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Demonstrated track record of managing successful paid search campaigns with a focus on driving results and ROI.
Perks and Benefits:
- Innovative Culture: Join a team of passionate, collaborative professionals dedicated to driving innovation and excellence in digital marketing.
- Career Growth: Take advantage of career growth opportunities with direct access to agency leadership and ongoing professional development initiatives.
- Comprehensive Benefits: Enjoy a comprehensive benefits package, including company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability coverage.
- Retirement Savings: Participate in our 401(k) program with employer matching to plan for your future.
- Ongoing Learning: Engage in bi-weekly team workshops and group discussions to stay abreast of industry trends and best practices.
Please Note: Our hiring process may include phone/video interviews, written projects, and/or on-site interviews. While we strive to conduct a thorough process for all candidates, we appreciate your understanding that we may not be able to follow up with each applicant individually.
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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