Job Description

Job Title:  Creative Director

Location:  Boise, Idaho

Reports To : Director of Marketing

Position Summary

Eberlestock is entering the most pivotal chapter in its history. Having built one of the most respected brands in outdoor, hunting, and mission-inspired gear, with a fierce reputation for quality, performance, and innovation, we are now seeking a visionary creative leader to architect the next era of brand dominance.

This is a transformational leadership role. The Creative Director will not simply manage creative output, they will define the cultural identity, voice, and creative future of Eberlestock. This leader will build and empower a world-class creative organization, drive storytelling that resonates with High Performers and Adventure Seekers, and elevate the brand into a lifestyle movement with global influence.

As the Creative Director, you will be responsible for the strategic creative vision of the company. You will take full ownership of brand storytelling, content direction, visual identity, creative campaign development, ambassador integration, and the creative operations that power them.

You will lead the creative team across graphic design, photography, videography, content production, copywriting, and digital execution, establishing standards of excellence while building speed, efficiency, and innovation into every process.

This is a role for a builder, cultural architect, and visionary who understands performance-driven creative and knows how to shape a brand that people don’t just buy from but belong to.

Brand Ownership & Strategic Direction

•    Define and evolve the Eberlestock brand identity, archetype, tone, and voice across all channels and touchpoints.
•    Build a long-term creative vision aligned with the company’s 2026 strategic growth objectives.
•    Transform Eberlestock from a product-first brand into a lifestyle authority representing the High Performer and Adventure Seeker.
•    Lead the creation of brand campaigns, launches, and storytelling frameworks that emotionally connect with core and emerging audiences.

 

Creative Leadership & Team Development

•    Lead, mentor, and scale a high-performing creative team across design, content, photo/video, and digital storytelling.
•    Establish a culture of innovation, accountability, and excellence with clear creative standards and rapid execution practices.
•    Implement processes for asset planning, creative reviews, and cross-functional coordination to support product, marketing, and sales objectives.
•    Coach junior creatives to grow in strategic thinking, not just execution.

 

Content & Campaign Excellence

•    Direct concept development and production of all major launches, brand films, storytelling initiatives, and ambassador/creator content.
•    Drive creative alignment across product storytelling, web, advertising, email, retail merchandising, events, and social media.
•    Ensure consistent brand expression across every asset, from a million-impression campaign to a single Instagram story.
•    Elevate creative output to set new standards in the outdoor performance marketplace.

•    Identify and leverage cultural, social, and aesthetic trends to keep Eberlestock at the forefront of relevance.
•    Build and direct relationships with brand ambassadors, influencers, production partners, and creative agencies.
•    Ensure Eberlestock not only participates in cultural conversations but leads them.

 

Brand Experience, Packaging & Merchandising

•    Own and elevate all physical brand touchpoints: hang tags, packaging, product inserts, point-of-purchase displays, and in-store signage.
•    Direct trade show booth architecture, environmental design, and experiential storytelling to create an immersive expression of the Eberlestock brand.
•    Lead the visual and merchandising strategy for retail displays and physical fixtures, ensuring premium presentation and high sell-through velocity.
•    Oversee the creative direction of graphic elements, iconography, typography, and logo systems to maintain consistency and evolve brand identity across every channel.
•    Co-develop branded apparel, patches, labels, packaging systems, and lifestyle merchandise that serve as cultural extensions of the brand.

 

Sales Enablement & Creative Operations

•    Collaborate with the Sales team to develop best-in-class sales support materials, including product catalogs, dealer programs, line sheets, trade decks, training materials, and in-store promotional assets.
•    Build a repeatable creative briefing system, ensuring that every campaign, asset, or project begins with clear objectives, audience positioning, messaging strategy, and success metrics.
•    Oversee the development of print collateral, presentation tools, and digital resources used by internal and external sales teams to drive adoption and conversion.
•    Implement operational systems for project flow, creative review cycles, asset tracking, and cross-functional communication.
•    Ensure creative operations are executed with speed, precision, and excellence without sacrificing brand integrity or storytelling quality.

Qualifications

•    8+ years in brand creative leadership roles; experience in lifestyle, outdoor, performance, sports, tactical, or premium consumer brands strongly preferred.
•    Proven ability to develop and execute brand identity and voice at scale.
•    Demonstrated leadership of in-house creative teams, driving both vision and operations.
•    Portfolio that demonstrates strong storytelling, brand building, campaign execution, and content innovation.
•    Experience collaborating closely with product development and marketing to bring new products to life through storytelling and positioning.
•    Ability to operate at both high-level concept and hands-on direction when needed.

•    A visionary creative leader who can think like a strategist and operate like an entrepreneur.
•    Equal parts storyteller and operator, capable of building emotional resonance and driving commercial outcomes.
•    Culturally attuned, trend-aware, and capable of positioning the brand at the center of cultural conversations.
•    A builder who thrives in moments of transformation and sees this as an opportunity to define a legacy.
•    Obsessed with excellence, speed, detail, and originality, without sacrificing process or scalability.
•    Passionate about the outdoors, high performance, and brands that inspire action.

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