Job Description

About the Company

We’re CatchCo, makers of Mystery Tackle Box — the original fishing subscription box since 2012. Our mission is to Rescue Humanity From the Indoors. Today, we help millions get outside with products sold at Walmart, Dick’s Sporting Goods, Amazon, and our website. We’ve moved past the venture-backed hype and are now under new ownership, building a lean, profitable, and lasting business. If you believe in getting people outdoors and doing work that matters, you’ll fit right in.

Position Overview

We are seeking a Social Media & Content Director to lead CatchCo’s social media vision, strategy, and execution across all platforms. This senior role will shape how our brand shows up online, blending storytelling, culture, and community to drive growth, engagement, and brand love among millions of anglers.

The Social Media & Content Director will lead partners and freelancers to develop and execute impactful strategies that elevate brand visibility and performance. This role combines creative direction with data-driven decision making, ensuring every initiative is measurable, scalable, and aligned with company goals. You will collaborate closely with leadership and cross functional teams to connect content performance with broader business outcomes.

Core Responsibilities

• Lead the development and execution of a holistic social media strategy aligned with company goals, brand voice, and growth targets.
• Oversee and mentor the social media and content team, including a Social Media & Content Manager and supporting contractors or agencies, fostering creativity, accountability, and professional growth.
• Set clear performance goals and KPIs for the social media team, ensuring strategies and campaigns are data-driven and aligned with business objectives.
• Monitor analytics across platforms, evaluate performance, and translate insights into actionable recommendations to improve engagement, reach, and ROI.
• Provide creative direction and strategic oversight for all social storytelling, from day-to-day content to large-scale brand campaigns.
• Own influencer and creator partnership strategy, from identifying talent and negotiating deals to coordinating campaigns and measuring impact.
• Collaborate cross functionally with Marketing, Creative, Product, and E Commerce to ensure social content supports launches, promotions, and key initiatives.
• Stay ahead of trends, emerging platforms, and audience behaviors to ensure CatchCo remains an innovative leader in outdoor lifestyle storytelling.
• Oversee community engagement and reputation management across channels to build strong relationships with customers and fans.
• Support integration of organic and paid social strategies for maximum reach and effectiveness.

What Makes You the Right Fit

• Leadership Experience: 6+ years in social media, content, or digital marketing roles, with at least 2 years in a leadership or management capacity.
• Strategic Vision: Strong understanding of how social media drives business results, brand equity, and customer engagement.
• Creative Storyteller: Exceptional ability to craft and guide compelling narratives across video, copy, and visuals.
• Analytical Mindset: Skilled at defining KPIs, interpreting data, and applying insights to optimize strategy.
• Collaborative Spirit: Proven experience working cross functionally and managing teams and external partners.
• Cultural Fluency: Deep understanding of fishing culture, you live and breathe it and know how to connect authentically with the community.
• Hands On Approach: Comfortable jumping into content creation when needed, whether brainstorming trends, writing captions, or filming on the water.

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